The 50-foot Eiffel Tower-inspired Christmas tree. Photo courtesy of SM Puerto Princesa.

SM City Puerto Princesa has set a high bar on celebrating the holiday season, with the recent lighting of a 50-foot Eiffel Tower-inspired Christmas tree.

The resort-styled mall became a Paris-themed wonderland when it also switched-on its second 30-foot Christmas tree inside its store at the events ground.

Mall manager Maidja Saliente led the tree lighting at the downtown mall, unwrapping fun-filled activities, impressive displays, and one-of-a-kind shopping deals.

“As we bring you #SparklingSMallidays, we officially unwrap a host of fun-filled activities, dazzling displays, exciting deals, and thrilling surprises to light up the lives of everyone this holiday season,” she said.


Photo courtesy of SM Puerto Princesa.

SM assistant vice president for CSR marketing Carlo Bauzon said part of the #SparklingSMallidays campaign is bringing out the Bears of Joy annual charity project of SM Cares, SM Supermalls, and the Toy Kingdom, where for only P200, mallgoers can already purchase a pair of toy bears.

One of the pair goes to the customer and the other to the charity.

Bauzon said the project started in 2011 and had already given around 170,000 toy bears to underprivileged children.

“The project started in 2011 and since then SM and its customers have given out more than 170,000 bears to underprivileged children nationwide. We invite all of you to spread the joy, buy a bear, and make a child happy this Christmas,” said


Photo courtesy of SM Puerto Princesa.

SM vice president for corporate marketing, Grace Magno, also announced the launching of SM Supermalls Christmas playlist on Spotify and #DearSMSanta campaign.

In partnership with Spotify, SM curated a playlist to set the holiday mood with their Christmas jingle, “SM Mallidays”, and other best-loved Christmas tunes. They’ll continue to create playlists throughout the year to celebrate other Filipino occasions such as Valentine’s and Easter.

#DearSMSanta campaign is a digital mailbox where kids and kids at heart can send their Christmas wishes by writing an e-letter.

Letter writers also get a chance to be one of the 60 lucky winners who will have their wishes granted,” according to Magno.


Photo courtesy of SM Puerto Princesa.

SM Supermalls COO Steven Tan added that shoppers can now buy Christmas baskets starting at P350 from SM Supermarket and can also avail up to 50% off on children’s wear, shoes, accessories, and toys with Babies & Kids’ sale at the SM Store.

“Friends and families can look forward to bigger and brighter events, installations, and activities at SM, the ‘Home of Family Reunions’, as we continue to light up everyone’s lives in SM malls nationwide,” he said.

City Councilor Matthew Mendoza, who was present during the event, thanked the mall for allowing everyone, particularly the unprivileged children to feel the true spirit of Christmas.

“We thank SM City Puerto Princesa sa mga ginagawa ninyo at suporta lalo na sa ating mga kabataan para mas madama nila ang tunay na diwa ng pasko sa pamamagitan ng mga palabas, regalo at itong mga sparkling displays ninyo. In behalf of the city government, advance merry christmas po sa inyong lahat,” Mendoza said.

Others who also attended the were councilor Henry Gadiano and Roy Ventura, as well as barangay chairmen Russel Gloriani of San Miguel and Evangeline Aquino of Maningning.

The kids from Special Olympics-Philippines also graced the event.

Meanwhile, with lots of discounts, activities, and events prepared for their shoppers, SM City Puerto Princesa, along with the other SM Prime Holdings-owned chain of shopping malls nationwide.

SM City Puerto Princesa aims to provide every Palaweño an Extraordinary Christmas Experience.

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is the chief of correspondents of Palawan News. She covers defense, politics, tourism, health, and sports stories. She loves to travel and explore different foods.