SM City Puerto Princesa joins SM Supermalls in the Visayas in Unwrapping Magical Christmas Tales as it officially welcomed the holiday season with the enchanting unveiling of its grand Christmas centerpiece, “The Mystical Christmas Realm,” on October 25, 2025, at the Mall Atrium, Lower Ground Level.
SM City Puerto Princesa brings to life a world of wonder and fantasy, inviting mallgoers to step into a realm filled with shimmering lights, mystical creatures, and the warm spirit of the holidays.
At the heart of this spectacle stands a magnificent 22-foot Christmas tree, surrounded by glowing crystals, golden gates, and a touch of Palawan’s natural magic—a true symbol of light, love, and togetherness this Christmas.
Guests and spectators were captivated as the Atrium transformed into a breathtaking holiday dreamscape, a mystical realm where stories of joy, wonder, and hope come to life.
The air shimmered with festive lights and melodies, evoking the magic of Christmas in every corner.
Beyond its dazzling spectacle, The Mystical Christmas Realm stands as a heartfelt celebration of togetherness, honoring cherished traditions, creating new memories, and illuminating the enduring spirit of Christmas that unites families and communities across Palawan.
From October 25, 2025, to January 1, 2026, mallgoers can delight in a variety of holiday activities, including the Holiday Bazaar and Besties of Joy.
Families can meet Santa Claus and enjoy Christmas serenades, while the festive fun continues with special appearances by the SM Holi-Squad every weekend, spreading cheer throughout the mall.
Major highlights include the SM City Puerto Princesa Holiday Magic Parade on November 9, the Santa Run on November 16, where SM City Puerto Princesa joins other SM Supermalls nationwide in a joyful Christmas run, World Choral Day on December 8, and a heartwarming Christmas Day Special with Santa & Mrs. Claus on December 25.
This year, SM’s beloved Bears of Joy make their return as the Besties of Joy—adorable bunny plushies in bright holiday hues. For every Bestie purchased, another will be donated to a child in need, spreading joy and the true spirit of giving across the community.
And the magic doesn’t end here—more mystical surprises await at SM City Puerto Princesa as we continue to unwrap the wonders of the season in the days to come.
