Local carrier Royal Air Charter Service, Inc. (RACSI) is optimistic that it will have a share of the strong market performance of Palawan’s tourism industry as a new player in the aviation enterprise.
Ed Novillas, chief executive officer of the Royal Air Philippines, said their concept of “abundance mentality that there is plenty for all” makes them positive about conveying the travelers to the province via the Puerto Princesa City International Airport (PPCIA).
“Yong konsepto ng Royal Air na abundance mentality that there is plenty for all, that’s what we’re banking on. I think it’s about we’re coming in from Clark, and most of them (other flights) are coming in from Manila. People from the north, from neighboring towns of Manila, ‘yon ang target market namin. Maganda ang nakikita naming trend sa bookings na nakukuha namin. Maganda rin ang appreciation nila sa Puerto Princesa and Palawan that’s why we are really keen on pushing for development and long-term partnership with this city,” Novillas said Monday.
Novillas was in the city to supervise the safe arrival of their AVRO 146-RJ100 aircraft inaugural flight at 2 p.m. from Clark International Airport (CIA) in Pampanga with 80 passengers.
Each aircraft can transport 97 passengers, he said.
“Kasama sa programa, ang target talaga ay ang Puerto Princesa sa aming plan as second location and we’re starting it now,” he said.
They will regularly bring tourists to the city four times a week, every Monday, Wednesday, Friday, and Sunday.
“The Royal Air is basically a new player in the commercial field. We normally do charters. Right now we are focusing on our commercial operations, particularly this summer. So what we wanted to do is to use our airplanes to tourist destinations. That is basically the purpose,” said Novillas.
He added they chose Puerto Princesa as one of their destinations because of the “observed obvious interest shown by both foreign and local tourists” in visiting the city.
Novillas also mentioned they will launch by the end of May this year the second Puerto Princesa flight from Cebu.
“We are happy to be here and we will continue to be here as long as we can,” said Novillas.
Aileen Cynthia Amurao, City Tourism Office (CTO) chief, said Royal Air will help the tourism industry of Puerto Princesa by partnering with them in promoting its tourist destinations.
She said the travelers brought by Royal Air will boost the city’s tourism industry further as they will help increase the local revenue.
“This will further boost our tourism industry so we need to support each other and we need to tell all the people that there is a new route, ‘yong Clark. Kasi sanay tayo at ‘yong ibang tao na Manila lang. We have not tried this so let’s try this route. We need to try it,” she said.
She said Mayor Lucilo Bayron’s only request from Royal Air is for the aviation company to help promote in its inflight magazine the community-based sustainable tourism (CBST) sites in Puerto Princesa City.
Amurao said this is because this year, the CTO will concentrate on the promotion of the CBST sites.
“Ang partnership request is for Royal Air na tumulong sa promotion ng turismo natin, especially ng mga CBST sites natin na isulat naman sa kanilang inflight magazines. Right now we have 25 CBST sites kaya ang mailagay man lang nila ay malaking bagay,” she said.