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Puerto Princesa tourism enterprises tap travel mart to attract visitors, secure partnerships

Local tourism enterprises are using the ssociation of Accredited Tour Operators of Puerto Princesa, Philippines Inc. (AATOPPPP) Travel Mart 2026 in Puerto Princesa to promote their services, reach potential customers and build business partnerships.

The three-day event opened at SM City Puerto Princesa on September 18 and will run until September 20. It brings together hotels, community-based sustainable tourism destinations, the Puerto Princesa Underground River, travel agencies and airlines.

Residents and visitors may explore local destinations, travel experiences, tourism products and special offers presented by participating businesses and organizations.

The travel mart also gives tourism operators a venue to meet other industry stakeholders and explore possible partnerships.

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Tourism operators and industry partners gather during the opening of the AATOPPPP Travel Mart 2026 at SM City Puerto Princesa on September 18. (Photo courtesy of City Information Department of Puerto Princesa)

It follows the two-day Puerto Princesa Tourism Summit 2026, where stakeholders discussed issues and plans affecting the city’s tourism sector.

The Office of the City Tourism, led by City Tourism Officer Demetrio “Toto” Alvior Jr., organized the event with local tourism stakeholders.

This year’s travel mart carries the theme “One Destination. One Vision. One Future.” It will remain open to the public until Sunday, September 20.

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Emman Magpusao
Emman Magpusao
is a reporter for Palawan News covering the environment, education, local governance, and community affairs. His reporting focuses on environmental issues, public policy, development, and stories that impact communities across Palawan.
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