From a small business established in 2012, L’s Pearls & Accessories has grown into a pearl brand serving customers in Palawan, across the Philippines, and abroad.
Led by its CEO, Ms. L, the business was inspired by the opportunity to introduce pearls to more customers at a time when only a few people were selling them.
“She is also got interested in pearls because pearls are very classy, timely, and versatile,” the manager said.
Starting out on Facebook and later expanding to Instagram, L’s Pearls focused on reaching customers beyond Palawan. After 10 years, it opened its first physical store to serve buyers who preferred to personally see the products before purchasing.
“We really worked hard to market pearls, we targeted the online market so we could reach customers outside of Palawan and also internationally.”
As the business expanded, gaining customer trust became an important part of its growth. L’s Pearls said its credibility has encouraged customers, including those outside the Philippines, to purchase its products.
“I think the difference of Ls Pearls from before is our reach in customers, we have established trust and dignity that even customers from outside the Philippines do not hesitate to purchase from us because they know we are credible.” the manager stated
Quality is also emphasized in the selection of its products. The business said every pearl undergoes a quality check before being offered to customers, with products sourced only from credible suppliers.
“We handpick every pearl that we sell. If it does not pass our quality check, we do not sell it to our customers.”the manager added.
L’s Pearls currently has physical stores in Puerto Princesa City, Binangonan, Rizal, and Tiendesitas, Pasig City, while also shipping locally and internationally.
The company has also acquired a Gemological Institute of America (GIA) certification, which it cites as part of its efforts to ensure the authenticity of the pearls it sells.
For the business, its relationship with customers extends beyond the point of sale.
“We also value after-sales customer service. Our relationship with our customers does not end after they received their orders, we make sure to cater their concerns and queries after.”
More than a decade into the business, L’s Pearls considers the trust and relationships it has built with customers among its proudest achievements, with plans to open more branches nationwide in the future.
