Children from the Eugenia Ravasco Day Care Center in Paranaque City were some of the recipients of The SM Store’s Share-A-Toy campaign. Present during the ceremonial turnover were Eugenia Ravasco Day Care Center President Sister Adriana Yepes, Student Teacher Sister Geisa Beyuma, Program Manager Lenny Galleta and The SM Store VP Operations and CSR Head Ma. Cecilia Abreu.

The SM Store recently brought joy and smiles to thousands of children around the country as they received new bundles of toys – educational board games, plush toys, play sets, and novelty items- from the Share-A-Toy campaign.

In this joint project of The SM Store and the Toy Kingdom booths were set up in all The SM Store and Toy Kingdom branches nationwide where shoppers had the chance to donate new and pre-loved toys for the benefit of the less fortunate children. Big hearted and generous shoppers donated 53,139 toys at all The SM Store and Toy Kingdom branches nationwide.

Each donation entitled the customer to a Php 50 discount coupon which can be redeemed for every minimum Php 500 single-receipt purchase of regular-priced toys at any branch of The SM Store and the Toy Kingdom. Coupons are valid until December 31, 2019.

These toys were donated to thousands of less fortunate children from various schools, orphanages, local hospitals and churches. Among these were the Eugenia Ravasco Day Care Center and kids supervised by the Paranaque Development Foundation Incorporated (PDFI).

Less fortunate kids all over the country received toys from the campaign, as these were distributed in the Camp Aquino Station Hospital, Cabanatuan City Day Care Center and Marilao Central School in North Luzon; and the Likha Molino IV Elementary School, Felicidad Sy Pediatric Ward and Lipa Archdiocesan Social Action Commission Inc. (LASAC) in South Luzon.

These also brought joys to the VisMin area through the Life Care Community Services Foundation Inc. and Jeepney Bata Children Ministry in the Visayas and Communal Elementary School and Northern Mindanao Medical in Mindanao.

Share-a Toy is one of the ways The SM Store and its customers team up to share blessings to the less fortunate. Other upcoming 2019 store based projects include Donate-A-Book and Give the Gift of Wellness.