SM Prime to bring Green Film Festival in Puerto Princesa City

Staying true to its commitment for “green” advocacy, property developer SM Prime Holdings Inc.  (SMPHI), a private partner of the United Nations for Disaster Risk Reduction, will hold its environmental advocacy project, the Green Film Festival (GFF) for the first time in Puerto Princesa City.

The Green Film Festival will kick off with a free screening of educational films and documentaries highlighting climate change and the current state of the environment to hundreds of public secondary school students on April 10, 2018 from 8:30AM to 10:30AM at Cinema 1 of SM Cinema Puerto Princesa.

Held in partnership with the government through the Department of Environment and Natural Resources-Environmental Management Bureau (DENR-EMB), Department of Education (DepEd), and Commission on Higher Education (CHED), several screenings have also been scheduled in other SM Malls in the coming months.

Participants will get the opportunity to watch various films, for free, on environmental concerns like climate change, global warming, including documentaries on biodiversity conservation, air and water pollution prevention, solid waste management, sustainable and eco-friendly schools, and other environmental-related topics.

According to EMB Director, Engr. Metodio U. Turbella, the Green Film Festival aims to educate and raise awareness of young students on the state of the Philippine environment, as well as to promote environmental sustainability.

“It is our way of engaging the youth in helping protect the environment through films that inspire and discuss the country’s most pressing concerns. I urge everyone to be part of the festival and watch these environmental films in participating SM Cinemas near you. Through these films, we hope to engage all of you and share with us your perspective on how we can better protect our planet and its natural wealth, together” Turbella said.

Aiming to target 1 million public school students, the film showing will be offered to students for free.

“SM has always been committed to helping promote disaster risk reduction and resiliency and through the Green Film Festival, we are holding partnerships with the government in order to support the communities where we are present, through information and education,” Liza Silerio, Director of the SM Cares Program on Environment, said.

Some 520,000 students have already taken part in the Green Film Festival since it was launched in 2009.

“This is our way of reaching out to the youth to make them more aware of the real state of our environment so in their own way, they can contribute and make this world a better place for us and the future generation,” Silerio said.

The nationwide screening of the GFF will start on April 10, June 19, August 14 and October 9 in all participating SM Cinemas.

The Green Film Festival is one of the initiatives of the EMB-DENR, in compliance to Republic Act 9512 or the National Environmental Awareness and Education Act, now on its 10th year of enactment.

SM Cares is the CSR arm of SM Prime Holdings, Inc. Its advocacies include Programs on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (SM Global Pinoy).

As a responsible integrated property developer, SM ensures that its CSR programs serve as a catalyst for positive change for the community that it serves. To know more about SM Cares, please visit, or email


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