Sharing toys is sharing joys. All glammed with their adorable face paints, these girls happily display their pastel colored plush toys from The SM Store during the Share A Toy campaign.

SM shoppers can play Santa to less fortunate kids this Christmas in The SM Store and Toy Kingdom’s Share a Toy project, from November 1 to December 31, 2021

Share a Toy booth with a bag of toys, playsets, educational board games, and novelty will be set up in all The SM Store and Toy Kingdom branches nationwide. Here, shoppers will have the chance to bring and donate pre-loved or brand new toys that they can purchase from The SM Store’s Toy Express and the Toy Kingdom.

They will be entitled to a P100 discount coupon for every item donated which can be redeemed on a minimum single-receipt purchase worth P1000.

These toys will be donated to thousands of less fortunate children from The SM Store and SM Foundation’s partner organization within the branch vicinities. These include organizations catering to kids 10 years old and below, schools, socio-civic and government organizations, and NGOs in a simple turnover ceremony that can be also be done online.

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Through the Share A Toy campaign under the SM Share Movement, The SM Store, and its loyal customers join together to celebrate this joyous season of giving and hope with a generous heart as a way of bringing smiles to children and sharing the happiness and hope to them even amid pandemic. Other SM Store also campaigns like Donate a Book and Share a Gift have received overwhelming support from customers.

Share A Toy purchases and donations are also valid in-store and Call To Deliver transactions. For more updates about the SM Share Movement and ways on how you could donate, visit and follow its social media pages @thesmstore on Facebook, Instagram, and Twitter.

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