With one of the world’s longest quarantines, Filipinos are already experiencing “protocol fatigue,” which makes them more lenient about hygiene habits and puts them at risk of infection. Procter & Gamble’s Safeguard is stepping in to remind and reinforce the importance of proper handwashing through the SAFEWash movement.
With the current increase in cases in the country, the brand is even more committed to becoming a force for good for all Filipinos who are put at risk every day.
SAFEWash Program Extends Help Nationwide
To help protect Filipinos from the threats of germs and illnesses, P&G and Safeguard ramp up their SAFEWash movement by donating over P100 million worth of support. Launched last year, the SAFEWash movement enables organizations and individuals to work together to promote proper handwashing.
On top of this, Safeguard is helping to rebuild handwashing facilities and provide hygiene kits for the Philippine General Hospital, currently housing the highest number of COVID-19 patients nationwide. Last May 2021, the hospital’s facilities were damaged by a fire that led to the swift evacuation of patients, including those being treated for COVID-19.
Through its partnership with the Manila Water Foundation, Safeguard is adding three multi-faucet handwashing facilities for the hospital in key high-traffic areas to decrease the level of hospital contamination of germs and illnesses.
One Step Ahead in Safeguarding the Nation
With the acceleration of efforts in the past month, P&G and Safeguard have supported more than 20+ organizations, hospitals, and LGUs with the construction of public handwashing facilities, and distribution of personal protective equipment (PPE), face masks, ventilators, and hygiene care packs to vaccine hubs and frontliners, through the SAFEWash movement.
As the trusted antibacterial soap brand for more than 55 years, Safeguard commits its support to the Department of Health in helping prepare the country for a hopeful reopening. Through the DOH and P&G partnership, 70,000 BIDA Solusyon health and hygiene kits were distributed to families in 36 provinces nationwide. The kits helped local government units manage COVID-19 community outbreaks, strengthened proper hand hygiene education, and influenced positive action on the health and hygiene of families.
“Safeguard believes in helping protect every Filipino family through quality products that fight the spread of germs and illnesses. If everyone plays their part by practicing minimum health protocols, frequent handwashing being one of them, we can help protect those around us as well. At Safeguard, we are one with our partners in helping the country reopen to a SAFER normal,” shares Jan Ang, Senior Brand Director for Safeguard Philippines
Safeguard is working as a Force For Good in ensuring Filipinos get access to quality health and hygiene via the SAFEWash Movement. You can also view Safeguard’s range of germ-fighting products from bars, liquid soaps, to body wash, in Lazada, Shopee, or Facebook, to protect your loved ones with up to 99.9% germ protection today.