Palawan hauls major awards in agri fair

Mr. Ceasar Sammy Magbanua (center), chief of staff of the Office of the Governor receives the plaque for the Top Seller Pavilion Award given by the Department of Trade and Industry (DTI) headed by MIMAROPA Regional Director Joel B. Valera (second from right). Photo credit: Provincial Information Office

The Province of Palawan has bagged the “Top Seller Pavilion Award” at the recently concluded MIMAROPA Naturally Agri-Trade and Tourism Fair 2017 in Manila.

Based on the Department of Trade and Industry (DTI) record, Palawan earned around P42 million during the five-day fair held October 18-22 at the Megatrade Hall, SM Megamall, Mandaluyong City.

Aside from the said award, the province also brought home the “Best Dressed Booth” Award, which was won by Asiano Arts and Crafts and the “Best Innovative Product” won by Ayahay Palaweño Brewery.

The Palawan group headed by DTI Palawan Provincial Director Rosenda Fortunado brought new manufacturers, including the Tugas Farm from Barangay Santa Lourdes, specializing in organic fruit spreads, which had proven to be a best seller in the fair.

Another product that attracted the interest of the prospective market was the “sara-sara” or the rice coffee.

“Ang ganda ng naging turn out ng trade fair natin and we have new manufacturers na sumama,” Fortunado said.

Aside from food manufacturers, the Palawan team is also composed of creators of Palawan heritage products, handicrafts and accessory makers. Top on the list is the Palawentas and Aseano Crafts of Jojo Orcullo.

Around 150 micro and small enterprises joined the tourism fair of the MIMAROPA (Occidental at Oriental Mindoro, Marinduque, Romblon, Palawan) that showcased the ingenuity of local manufacturers of the region.

DTI particularly promoted the 7Ms strategy for Philippine MSME Development in the event. The 7Ms comprise mindset, mastery, mentoring, market, money, machines, models, which are expected to propel MSMEs to make headway in increasing the competitive market.

“We continue our efforts to help MSMEs market their products as part of the 7M strategy of the department. It’s the best time for MSMEs to shine,” DTI Regional Operations Group Undersecretary Zenaida Maglaya said.

MSME participants in the trade fair have been assisted by DTI through Negosyo Centers, Shared Service Facilities (SSF), One Town, One Product, Kapatid Mentor ME Project, SME Roving Academy, Go Lokal!, among others. The assistance has helped MSMEs enhance their products in terms of quality and quantity, product label and packaging.

The annual agri-trade and tourism fair also features products such as processed food, fashion and accessories, handicrafts products, gifts, furniture and home decors, health and wellness products. The region’s diverse and exquisite tourist destinations will also be highlighted thru DOT’s special pavilion.

The MIMAROPA Naturally Agri-trade and Tourism was organized in coordination with DTI-Bureau of Small Medium Enterprise Development, Department of Tourism, Department of Agriculture, Department of Agrarian Reform, Philippine Amusement and Gaming Corporation, Provincial Governments of Oriental Mindoro, Occidental Mindoro, Marinduque, Romblon, Palawan, and City Governments of Calapan and Puerto Princesa.


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