Smiles sparkling like Christmas lights and peals of laughter that invigorate like carols filled the Event Center of SM City Puerto Princesa as The SM Store gave more than 100 kids and their parents an early Christmas celebration on December 7.

Staying true to its commitment of bringing joy to communities where it is present, SM thru The SM Store Puerto Princesa and SM Gift Registry distributed loot bags to children and treated participants with langhap sarap Jollibee snacks.



It was still early December, but it felt like Christmas day. The kids, 12 years old and below, of SM Gift Registry clients, could not contain their excitement as they took part in an afternoon of fun and games, a day where kids and kids-at-heart enjoyed face painting, a magic show, and moments with Santa Claus.

Participants of the said activity were chosen from children of The SM Store Puerto Princesa shoppers who purchased items worth P5,000.00 under SM Gift Registry from Nov. 1 to 30, 2019.

Register your celebrations

A household name in shopping, The SM Store offers a fun experience with SM Gift Registry.

The registration is free. The services are free. The gift-wrapping is free. That’s a lot of freebies for you.

When you sign up your special occasion for the SM Gift Registry, you and your guests get a 10 percent discount on the regular-priced items on your wish list. You could send the discount coupons to your guests along with your invitation.



SM Gift Registry can cater to any special occasion, such as weddings, birthdays, anniversaries, christenings, or any other party you could think of.

Share your blessings

Truly, the spirit of Christmas is in sharing. This Holiday season, The SM Store continues to nurture just that through its Share A Toy campaign.

“SM values creating a positive impact in the communities where we are present. We are really grateful that SM gave us the opportunity to be a part of this meaningful event and the chance to share the spirit of Christmas through the gift of toys. This is a memorable experience that we’ll treasure,” said Shelamie Marasigan, assistant branch manager of The SM Store.

The SM Store is encouraging its generous shoppers to give back and make a kid’s Christmas sparkling by donating a new or pre-loved toy at the Share A Toy booth in all The SM Store branches nationwide. For every toy donated, the shopper will get a P50 discount voucher. The campaign runs from November 15, 2019, until December 31, 2019, with toys to be donated to beneficiaries of the SM Foundation.

These toy donations are a simple but meaningful gift for kids. More than just play items, toys are beneficial to a child’s development according to studies. Toys can help increase their learning retention, stimulate their creativity and imagination, enhance their senses, spur their emotional and social development, and help in developing their hand-eye coordination and fine motor skills.

Share A Toy is just one of the ways The SM Store inspires a culture of sharing and purposeful giving among its shoppers. Early this year, it conducted its Share Shoes program and Donate A Book campaign. Since its launch in 2015, The SM Share Movement has already collected more than 1.3 million items which include shoes, school supplies, clothes, toys, disaster kits, and hygiene kits, which have been distributed across different parts of the country.

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