Photocredit: Fantagio

(UPDATE: The CEW Vote Team PH announced Saturday that the CupSleeve Event originally scheduled on Mar 30 at the Black Scoop Cafe in MOA has been moved to Juice Cubi – MOA from 4:30-730 pm.)

The heat is on, as preparations are underway for a grand birthday bash for Korean pop idol-actor Cha Eun Woo of ASTRO spearheaded by his fans in the Philippines.

Dubbed “See Cha Eun Woo Through the Heart” and “See Cha Eun Woo through the Globe”, the celebration of the idol’s 26th birthday on March 30 will be focused on two main events – a donation drive to benefit an orphanage in Tagaytay; and the transformation of the Mall of Asia’s famous spherical LED and the SM Megamall LED into giant billboards for the Korean superstar.

Why Tagaytay? According to the representative of the CEW Vote Team PH which is spearheading the event under the Cha Eun Woo Global Fan Support, the place is special to Cha Eun Woo, having lived in the city to study English there.

“We decided to mount this donation drive to recognize Tagaytay which we all know is a special place for Cha Eun Woo. He spent part of his youth in that place when he was in the Philippines to study English,” the group said.

The Mother Teresa Spinelli’s Treasures, Inc. orphanage in Tagaytay City will be the main beneficiary of the donation drive and organizers are confident on the success of the fund drive, hoping to tap into the huge fan base of Cha Eun Woo in the Philippines.

Part of the reason, according to them, is Cha Eun Woo’s love for children. Fans have been inspired by his devotion to helping children. He told the magazine Vogue in a past interview that before he became very busy, he found time to read books at an institution for the visually impaired because he learns a lot from helping others.

On March 30, the SM Megamall LED billboard will run from 7AM to 11PM while the SM Mall of Asia’s spherical LED billboard will run from 6:00 pm – 12:00 MN.

Meantime, visit YouTube for the music videos of Cha Eun Woo’s recently released solo OSTs “Focus on Me” for Kakao page’s webtoon The Villainess is a Marionette and “Don’t Cry my Love” for Ridibooks’ webtoon Under the Oak Tree.

He is currently shooting in Jeju Island for his fantasy/mystery drama, Island, with Kim Nam Gil, Lee Da Hee and Sung Joon, and has a special appearance in the movie Decibel, starring Lee Jong Suk and Kim Rae Won. Both are set for release on the 2nd half of the year.