The Department of Trade and Industry (DTI) in Palawan has assured consumers that there will be no imminent increase in the prices of “noche buena” products despite the anticipated increase of demands due to holiday seasons.
“Sinabi naman ng mga manufacturers that prices will be stable until December,” Rosenda Fortunado, Provincial Director of DTI said.
Recently, DTI released the prices of noche buena products and posted the prices in their website http://www.dti.gov.ph/media/advisories/9733-christmas-shopping-guide#srps-for-noche-buena-items.
Amidst reports of price adjustments of some brands of hams and cheese products, DTI reported the assurance of majority of producers that supply and prices of noche buena products such as pasta, sauce, bread, and hams remain stable.
DTI made the announcement after convening with manufacturers to check the price and supply situation of noche buena products.
DTI annually meets with manufacturers of noche buena goods in preparation for the upcoming Yuletide season when demands are at its peak.
“Several manufacturers assured adequate supply and stability in prices for the coming season, mainly due to the very tight competition among various brands fighting for market shares,” said DTI Secretary Ramon Lopez.
The trade chief shared that market competition has enabled businesses to do creative product promotions such as bundling and discounts for the whole package. For example, sauces were bundled with pasta and sold at more affordable prices.
“This is competition at play. Even in the ham category, products are so competitive that discounts are being given and several variants that serve different market segments are being offered with affordable pricing,” added Sec. Lopez.
Several meetings with noche buena product players also confirmed that there will be no price increase for pasta, sauces, cheese, ham, and canned tuna until December 2017.
On the other hand, a premium brand of bread increased its price by only one peso per loaf while other brands of bread have kept their prices stable as of October this year.
Trade Secretary Lopez encouraged consumers to use “e-Presyo,” an online-based price monitoring platform, to be guided while buying their noche buena products for the Christmas Season.
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