Do Denim! at SM Supermalls

Denim is more than just a cotton fabric; it inspires strong opinions within the hearts of designers, teens, adults, and almost everyone who wears it.

For July, SM Supermalls celebrates once again trends, style, and self-expression through Do Denim 2018. It’s a month-long campaign featuring big discounts and activities that denim enthusiasts and fashionistas will definitely love in 70 SM malls nationwide.

“This month, we will give our customers even more reasons to love denim as we celebrate Denim Month, featuring exciting denim fashion shows and awesome denim deals and events,” said Jonjon San Agustin, SM Supermalls SVP for Marketing.

Shoppers can enjoy the Denim Sale with up to 70% discount on select denim finds from July 1 to 31, 2018.

There will also be a Denim Fest, a visual feast of modern and artsy installations showing denim in various forms and styles.

What’s more, SM has Denim Runway, an entertaining fashion show highlighting the latest trends from top international and local brands in select SM malls every weekend of July.

Mallgoers can also experience Denim Fun, thanks to augmented reality (AR) fitting rooms, denim fest parades, and more fun activities in participating SM malls.

SM shoppers can also play, shop, and share their best #DeniMemoriesAtSM for a chance to win #AweSM prizes until the end of the month.

As part of SM’s 60 #AweSM years celebration, SM is treating everyone to the first #AweSM Sale from July 20-22 in all SM Supermalls, where shoppers can experience 60% off, pay only 60%, less P60, or pay only P60 in participating stores.

For more information, visit SM City Puerto Princesa Facebook Page or check out

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