SM Supermalls was presented with the prestigious ‘Shopping Centre of the Year’ award in the first edition of the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel.
Accepting the award on behalf of SM Supermalls was its Chief Operating Officer Steven Tan.
“We owe our success to our customers and partners who continue to support and trust the SM brand. This achievement motivates us to further innovate and to strive harder in bringing bigger and better activities and brands to the SM malls,” Tan said.
From its first shoe store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958 – the SM brand has come a long way as it celebrates its 60th anniversary this year.
From a one-store operation, the brand grew to provide people with a range of shoes and clothes among others at The SM Store, their daily needs at SM Markets; affordable homes through residential condominiums of SMDC; and family fun experiences at SM Supermalls.
The Philippines Best Brand Awards recognize and celebrate outstanding brands and marketers who have achieved extraordinary success from effective and innovative marketing practices in the country.
Held to promote marketing excellence and foster marketing awareness in the professional community, the Awards aim to disseminate and educate the industry on the importance of branding in the Philippines.